Sales manager with federal diploma

Federal diploma and diploma meteor marketing institute

Starting in 2020, meteor, your marketing institute, will be offering training to become a federally certified sales manager. The federally certified sales manager is responsible for various sales-oriented functions, ranging from key account management to the management of entire sales organizations.

Job description

At the center of the sales manager's tasks are the conception, planning and management of the sales and distribution organization. Therefore, these professionals are required to have broad knowledge in sales, distribution and key account management in strategy, conception and operational approach. Also flexibility, excellent negotiation skills, human maturity as well as contact skills with people of different mentalities. For the implementation of the chosen strategy, sales managers control and coordinate the executing areas such as field sales, internal sales and logistics.

Target group

Course graduates already have a solid basic education as sales specialists, marketing specialists, etc. and have been working in responsible positions in sales for several years and have the corresponding management responsibility for internal and/or external sales staff.

Course contents

• Marketing
• Basics, strategy / instruments (marketing analysis and planning, implementation of strategic and operational decisions, marketing control and audits, market research, international marketing, brand policy and management, additional services, new media, e-commerce, integrated communication, etc.).
• Leadership and organization / sales management
• Leadership styles, techniques and instruments, motivation, team leadership and mobbing, wage and incentive systems, requirement profiles, job descriptions, recruitment, training concepts, process organization, project management, etc.
• Corporate accounting
• Financial and managerial accounting, accounting standards, analysis and interpretation of balance sheet, income statement, cash flow statement, investment statement, key figures, etc.).
• Law and economics
• Bonds, contracts, corporate law, intellectual property law, communication law, supply and demand, market forms and market economy, national accounts, business cycle, economic and monetary policy, foreign trade, international competitiveness, etc.
• Sales planning, distribution and sales management
• Integrated sales and distribution concepts, export concepts, business plans, sales analyses, sales concept, sales planning, key account management, customer retention, etc.
• Sales information and distribution controlling
• Sales and distribution controlling, early warning systems, management and sales information systems, success and potential analyses, cooperation with sales controlling, etc.