Marketing specialist with federal certificate of proficiency

Marketing specialists work in all industries, always analyzing what is happening in the market, designing and planning marketing activities and implementing them themselves or with the help of specialists. Their field of work covers all economic goods and marketing instruments. They support the marketing management in their tasks or are independently responsible for a subarea of marketing, for example in digital marketing or product management. They form a central interface between customers and all other stakeholders involved in the value creation process.

With their work, marketing specialists make a significant contribution to maintaining and promoting the competitiveness of the company and thus contribute to economic well-being. They recognize needs and trends in society at an early stage and are able to satisfy them with the right offer.

Marketing specialists with a federal certificate of proficiency find a variety of challenges in a management position in marketing.