Marketing Manager with Swiss Federal Diploma
Provider: Commercial School KV Aarau
About
Description
As a marketing manager with a federal diploma, your responsibilities focus on the development and implementation of complex marketing strategies.
You prepare comprehensive market analyses and derive the relevant conclusions for your own company. You are responsible for business plans and marketing budgets and manage the marketing department.
Training objective
Well-founded methodological skills in the analysis and development of marketing strategies and in the management of employees distinguish you as a convincing leader.
Marketing managers are considered to be extremely valuable players in the strategic orientation of companies, regardless of their size.
EQF reference level 7, EMC certificate Marketing Director
You will acquire sound knowledge
- in the theoretical and practical implementation for the competent fulfillment of all global and strategic tasks in the whole field of marketing
- for conceptual and holistic thinking at the highest management level
- for the skills to lead employees and enforce problem solutions, especially in the areas of marketing strategy and planning, marketing information and brand management.
Requirements
- You have about five years of experience in marketing or in one of the most important marketing subareas (e.g. sales, marketing communications or product management)
- have held management responsibility for at least one line management level for at least three years
- already have a solid basic education, for example as a certified sales manager or communications manager, as a graduate of a university, university of applied sciences or university of applied sciences, or have additional, proven experience of several years in marketing practice (after a minimum of 3 years of apprenticeship).
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