Augmented and Virtual Reality Marketing Manager (IHK) Diploma Course

The course is aimed in particular at advertising and marketing managers, consultants, but also at companies, service providers from various industries who want to get a broad overview of the topic of VR/AR as well as its possible applications and how it works.

With the Augmented and Virtual Reality Marketing Manager course you have the entry into the next development stage of digital application - starting with basic knowledge of augmented and virtual reality up to successful project management. You will receive impulses for the use of AR/VR in practice and act as an interface between management, marketing as well as agencies for the technical implementation.

According to a 2017 study by the electronics retailer Saturn on the topic of "Acceptance of AR/VR in retail", 70 percent of respondents see added value in AR/VR when shopping and 90 percent found the "Holo Tour" tool used to be good to very good.

Now you can build your knowledge in this novel future field with our course and thereby catch up with companies that already actively use AR/VR for their customers or employees.

After successfully passing the test, you will have a recognized HSB Academy diploma documenting your expertise and knowledge in the field of Augmented and Virtual Reality. As an "AR/VR Marketing Manager (IHK) - Diploma Course (HSB)" you are qualified to take on responsibility in companies and advance your career.