Social Advertising Manager/-in (IHK) Diplomlehrgang

The course is aimed in particular at employees in online marketing, social media marketing and online marketing agencies who want to gain practical knowledge in the new area of social advertising and its successful use. Participants who are already active in the field of online marketing or social media marketing are particularly targeted.

The Social Advertising Manager supports companies in the implementation of advertising measures and campaigns in social networks such as Facebook, YouTube, Twitter, Instagram, Xing, LinkedIn and blogs. He is responsible for the strategic planning and implementation of social advertising projects, the budgeting of measures and the controlling of targets (ROI). As the interface between management and marketing, he manages ad content and strategic targeting, for example.

According to a study by the Content Marketing Institute, the majority of companies are aware of the importance of social advertising management and actively run campaigns on social networks. However, many companies and agencies lack professionally qualified personnel to implement social advertising management. With our course "Social Advertising Manager (IHK) - Diploma Course (HSB)" you will learn how to place success-oriented advertising on the various social media channels.

With your skills and expertise in social advertising management, you will successfully control advertising and ad management for B2B and B2C in companies and for agency clients.

With this advanced training in the social advertising segment with HSB Academy diploma, you document your expertise and open up the possibility for new career prospects.