Postgraduate studies NDS HF Industrial Marketing

The postgraduate program HF Industrial Marketing provides generalist business knowledge. It also focuses on a very important branch of our economy, the industrial or capital goods markets. The rules that apply there are very different from those that apply to consumer goods markets. Rules that make a special approach unavoidable.

Here, the buyers are companies that offer products or services and usually have clearly defined technical requirements. Buyers are organizations with a procurement process that is usually precisely structured and involves several people with different points of view (technical, organizational and financial, strategic and operational), all of which must be taken into account. This requires well thought-out product management and a methodically consolidated approach, because the purchasing and decision-making process often involves the supplier and customer working together interactively.

Upon successful completion, graduates master the complexity of industrial goods marketing with all its facets. They are able to precisely analyze the needs and problems of their customers, develop new, convincing solutions that provide the customer with high benefits and give them a competitive edge. Solutions have to be developed that do not only comprise the product. This must be supplemented by services such as installation, maintenance and repair, further technical development and supporting consulting. In addition, the customer relationship must be strengthened and intensively cultivated over the long term. All this leads to an integrated marketing mix.

• Graduates understand industrial marketing and product management as a holistic process. They can shape it in such a way that it leads to technically outstanding solutions that are economically and organizationally convincing and provide the customer with a positive experience that leads to an emotional bond.
• As good managers, they are in demand and in high demand: Graduates of postgraduate studies have proven that the will to perform and assertiveness distinguish them. In the job market, they have a decisive competitive advantage.