Target Group of the MAS Marketing and Business Development
The MAS is aimed at high potentials in marketing and business development. You belong to our target group if you want to take the next important step in your career to professionalize your activities, expand your professional areas of responsibility and prepare yourself for new fields of activity.
As a student, you would like to gain in-depth knowledge of innovative concepts and methods for your increasingly demanding work in marketing and business development, prepare yourself for the challenges of the future, and implement your newly acquired knowledge in a practical environment.
We strive for a broad and cross-industry diversity among the students. Accordingly, they come from diverse industries (consumer goods, retail, services, industrial goods, non-profit).
Your benefit - qualification goals of the MAS
You have the opportunity to complete a university Master's degree program while working and without interrupting your professional career. You will expand your understanding of marketing and business development to master's level and create the prerequisites for taking on a management function in high-demand areas of marketing and business development.
Upon completion of the MAS Marketing and Business Development...
- you have in-depth knowledge of marketing and business development, are familiar with the latest developments in the field, and have gained the impetus to understand and structure the multifaceted processes of market cultivation and development and then to be able to map them in practice.
- you have the necessary knowledge of how markets and business models work and can apply this knowledge to business decisions.
- you are able to obtain, prepare and interpret the information on markets and market participants necessary for the systematic planning of market-oriented strategies and measures.
- you will be able to derive sales-oriented goals for different companies and organizations, develop strategies and carry out systematic planning for the use of market- and customer-oriented individual measures.
- have the problem-solving skills to develop and implement innovative solutions for current and future tasks in marketing and business development.
- you will be able to successfully apply what you have learned in your daily work.
- you can initiate innovation processes and accompany change processes (transformation and change management).
