Marketing specialists with a Swiss Federal Diploma (FA) are needed in all organizations that want to offer their services effectively to a target group. They design and implement professional marketing on the basis of defined goals and ensure networking at the instrumental level. They plan marketing measures and implement them successfully. You will be able to commission and manage specialists.
Target groups
You work in marketing, sales, direct marketing, online marketing, public relations or advertising/integrated communications and are aiming for a career move. You are confronted with marketing tasks in your professional activity and would like to acquire a systematic know-how in this field in general and in marketing planning in particular. The Federal Diploma of Marketing Specialist is recognized and appreciated in practice.
Educational goals
Marketing specialists are able to
- create concepts derived from marketing objectives.
- implement cross-media planning integrated across all communication instruments and correctly weight the individual instruments in accordance with the objectives.
- implement the planned measures in a legally correct manner.
- cover digital marketing conceptually and operationally.
- plan digital campaigns and systematically use the instruments and channels required for them.
- handle tasks in an interdisciplinary manner.
- plan, implement and, if necessary, adjust the market performance incl. offer and price design while ensuring quality.
- plan and network the individual instruments of communication as well as implement and control them.
1st semester KV Marketing & Sales Certificate
Shortened continuing education: Graduates of the courses MarKom and Sachbearbeitung Marketing & Verkauf or Junior Manager Marketing, Event & Sale can enter directly into the 2nd semester.
2nd semester basic part
- Presentation and work techniques, project management, networking
- Market research, market indicators, incl. competitor analysis
- Communication design, communication instruments
- Market performance, calculation management (accounting)
- Distribution and sales
- Case studies and intermediate exam
3rd semester specialization part marketing specialists
- Marketing concept, product range design
- Brand management
- Digital marketing, content marketing
- Classical communication instruments
3rd semester Exam preparation
- Exam preparation
- Intensive exam training
