Sales specialist with federal certificate of proficiency

Sales specialists with a federal certificate of proficiency (FA) are qualified to independently handle all areas of sales: Specialization in internal sales and external sales.

Target groups

Would you like to become a sales professional? Would you like to support the sales management in their tasks or be independently responsible for a part of the sales, for example the key account management? Then you are on the right track with the Federal Certificate of Proficiency in Sales.

Educational goals

Sales specialists are able to

• create sales concepts derived from the corporate and marketing strategy.
• Administratively ensure sales processes with the maintenance and use of the company's CRM, carry out sales checks and prepare reports and customer quotations.
• Collect and analyze information on market activity with the various market participants and draw correct conclusions.
• to realize the market performance incl. offer and price design, to always ensure the quality and to adjust it if necessary.
• to design the strategic and operational distribution, to enter into meaningful partnerships and to continuously optimize the distribution processes.
• plan, implement and, if necessary, adjust the market performance including offer and pricing design while ensuring quality.

1st semester KV Marketing & Sales Certificate

Shortened further education: Graduates of the courses MarKom and Sachbearbeitung Marketing & Verkauf or Junior Manager Marketing, Event & Sale can enter the 2nd semester directly.

2nd semester basic part

• Presentation and work techniques, project management, networking
• Market research, market indicators, incl. competitor analysis
• Communication design, comm. instruments
• Market performance, calculation management (accounting)
• Distribution and sales
• Case studies and intermediate exam

3rd semester specialization part sales specialists

• Planning sales activities, supervising sales processes
• Ensuring and implementing sales processes
• Personal selling incl. conversation and presentation techniques

3rd semester Exam preparation

• Exam preparation
• Intensive exam training