Provider: Academy St.Gallen
With the certificate/diploma course in online marketing, you know the difference between search engine marketing (SEA) and search engine optimization (SEO). You will be able to use performance and content marketing in a targeted manner. The legal basics will help you with the implementation of online marketing. In addition to newsletter marketing, you also know how to use social media channels effectively.
Practical experience in marketing and sales is an advantage, but not a mandatory requirement. For the transfer of knowledge, it is ideal if what has been learned can be directly implemented in the context of professional activity.