Marketing specialists with federal certificate (course 1640)
Provider: Weinfelden Training Center for Business - Continuing Education
About
Description
Course objective
Marketing activities today require analytical and, above all, systematic, holistic thinking and working. Successful course graduates are able to take up a management position in the marketing field regardless of the industry.
In this course, participants create the prerequisites to continue professional development in the following areas: Sales Manager, Communications Manager, Marketing Manager.
Basics
- Marketing concept
- Sales, sales planning
- Integrated communication
- Operating statistics
- Market research
- Distribution
- Accounting/Controlling
Consolidation
- Inter-company competencies (self-management, project management)
- Marketing competencies (developing marketing concepts, managing digital marketing, communication tools)
- Exam preparation (case study training)
Requirements
The requirements for a marketing specialist are high. The theoretical principles are based on the requirements of practice and the examination regulations. Successful course graduates can take up management positions in the marketing sector regardless of the industry, such as: Product Manager / Category Manager, Customer Advisor or Key Account Manager, Head of Marketing Services, Deputy Head of Marketing, Project Manager, etc.
The training is open to all who have a good basic knowledge of accounting and the German language. Those who meet the requirements according to the federal examination regulations are admitted to the federal examination.
The examinations for marketing specialists and sales specialists are now held simultaneously. One specialist certificate can be obtained per year.
Professions
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