Create concepts derived from the marketing objectives (e.g. marketing, advertising, sales promotion, sales, public relations, sponsoring, social media, trade fair & event concept).
Set meaningful goals in the concepts, derive strategies, define required measures within the budget and control them accordingly.
Implement cross-media planning integrated across all communication instruments and weight the individual instruments according to the objectives.
Cover the area of digital marketing conceptually and operationally.
Design strategic and operational distribution, enter into meaningful partnerships and continuously optimize distribution processes.
This is how we work - your advantages
Small classes with a maximum of 12 participants allow for participant-focused, comprehensive preparation for the external federal examination.
Part-time: 100% professional activity possible.
Maximum practical relevance through our own consulting agency and experienced lecturers.
Consistent orientation to the requirements of the external federal examination by means of presentations, instructional discussions, individual and group work and intensive seminars lasting several days for 1:1 simulation of the federal examination.
Regular reflection on your individual performance.
Requirements
You have at least 2 years of professional experience in marketing, advertising, marketing communications, direct marketing, sales or public relations.
You have completed at least three years of vocational training, or have graduated from a state-recognized university, university of applied sciences, a higher technical examination for commercial professions or a handles/diploma school.
Your knowledge of accounting is at the level of commercial school/KV or you are prepared to acquire this level in our preliminary accounting course. We will be happy to assist you with an objective assessment.
You are motivated to devote a substantial part of your free time to your further education goal.
Your native language is German or you have very good oral and written German skills. We would be happy to clarify these requirements with you in a personal, non-binding consultation.
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