PR professionals support the management and carry out communication tasks. Fluency in speaking and writing, commitment, discipline and personal responsibility as well as sociability and a talent for organizing a wide variety of events are ideal prerequisites for this profession.
Federal certificate of proficiency in business administration or diploma from a state-recognized commercial high school or high school diploma or equivalent certificate or professional certificate from a related profession as well as at least 2 years of professional experience in the areas of public relations, corporate communications, marketing communications, marketing, journalism or in active sales.