Dipl. Marketing Manager HF
Provider: HSO Business School Switzerland
About
Description
Marketing Managers HF are generalists in marketing with broad, networked, practical technical and leadership skills. They are ideally prepared to take on management functions in the field of marketing. In the first year of study, you will acquire the necessary general business knowledge and, as an option, you will have the opportunity to obtain the intermediate diploma of the Higher Business Diploma VSK (HWD) with a diploma thesis. In the second year of study, you will dedicate yourself comprehensively to the basic study of the various marketing instruments and become familiar with the approaches and contents of marketing strategies and implementation concepts. The third year of study serves to consolidate your knowledge from the first two years of study and deepens your marketing knowledge with targeted links to modern management theory.
Requirements
To be admitted to the dipl. marketing manager HF, you must have
- a federal certificate of proficiency in business administration or
- a federal certificate of proficiency as a retail employee, or
- a diploma from a federally recognized commercial high school or a high school diploma and
- has at least 2 years of relevant commercial work experience in marketing-related fields.
In addition, admission is granted to those who have
- a federal certificate of proficiency in another profession with at least three years of apprenticeship and
- 3 years of relevant professional experience in marketing-related fields of work and, as part of the admission procedure, the necessary basic commercial knowledge (e.g. proof of additional commercial qualifications or admission examination).
In this case, the admission examination is carried out "sur dossier" by the study advisors and is based on the admission regulations of the HSO Business School.
The minimum required professional activity during the studies is 50%.
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