Marketing specialists with federal diploma
Provider: HSO Business School Switzerland
About
Description
The marketing specialist with a federal certificate of proficiency designs and implements professional marketing on the basis of defined objectives and ensures the networking of the corresponding instruments (sales, sales promotion, advertising, distribution and PR).
Marketing specialists plan marketing measures and implement them successfully, also commissioning and managing external specialists (market researchers, concept designers, copywriters, designers, etc.). Furthermore, they recognize and understand the conditions in the macro and micro economy, economic developments and legal structures. Marketing specialists interpret their findings logically for their professional work.
Requirements
Admission to the federal professional examination "Marketing Specialist with Federal Certificate of Proficiency" is granted to those who
a) has one of the following qualifications (previous education):
- Swiss Federal Certificate of Proficiency (EFZ), at least 3 years of basic training
- Diploma from a state-recognized commercial college
- Diploma from a state-recognized, at least 3-year diploma secondary school
- Diploma of a specialized secondary school
- Matura certificate (all profiles)
and
b) has at least 2 years of relevant professional experience (specialized practice).
OR
a) provides proof of a federal vocational certificate (EBA) in a profession with at least 2 years of basic vocational training
and
b) has at least 3 years of relevant professional practice (specialized practice).
Professions
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