Specialists who understand the market and work it skilfully are the capital of every company. With the edupool.ch Marketing and Sales Specialist course, you build the foundation - to take off in the direction of management.
Marketing, marketing communication, sales, project and self-management are the four modules of your course to become a Marketing and Sales Specialist edupool.ch. This will provide you with the skills for demanding sales and marketing tasks.
You will lay the foundation for your further education in marketing and sales and get a solid basis for working as an assistant to marketing and sales managers as well as key account or product managers. You can then continue your education in the direction of the MarKom certificate in marketing or as a graduate product manager, event manager, online marketing manager or purchasing manager.
Target groups
- You are a clerk with tasks in marketing, advertising, customer service or sales and are aiming for a higher qualification or function;
- You are an assistant to a business manager, marketing or sales manager, key account manager or product manager and want to be recommended for more independent work;
- You are a graduate of a professional apprenticeship and are looking for the qualification to enter marketing and sales;
- You are looking to re-enter the workforce or move into another career field;
- You want to develop professionally with a sound basic knowledge in the fascinating world of marketing and sales;
- You want to expand and complement your core competencies as an employee in the retail trade;
- You are an internal or external sales representative and have set yourself the goal of making your customer contacts more efficient and successful;
- You are a practitioner and want to acquire comprehensive, specialist knowledge.
Job description
Marketing encompasses all activities that a company uses to cultivate the market. This includes various planning and measures such as market research, product research, product planning and design, pricing policy, advertising, sales planning, sales, sales promotion, customer service, etc.
You can enter the field of marketing in different ways. At universities, you can study marketing as part of business administration within economics. Some companies offer special internships for high school graduates or university graduates. This course of education prepares you optimally for your function in marketing or sales and/or deepens your already existing competencies.
