Provider: Private University of Applied Sciences Business PHW Bern
The healthcare system in Switzerland is undergoing a phase of continuous, significant change. Physicians and other healthcare professionals are particularly exposed to this change. Traditionally, they have been considered by society to play a leading role in the detection and treatment of diseases. However, the image of the medical profession has since changed fundamentally. Acquired medical skills as well as subsequent specializations are no longer sufficient. The paradigm shift in the healthcare industry has taken place. Management skills and business know-how are a necessary condition for professional survival.
A new professional self-image is becoming an integral part of medical competence: the management of units, departments, institutions and networks in the health care system at all levels and in every function. This requires considerable knowledge, which includes "hard facts" - i.e. business management skills - but also "soft skills", which include leadership, communication, social skills and a comprehensive understanding of quality. Up to now, physicians have been very inadequately prepared for their changed professional profile in their core studies. This gap is closed by the part-time academic continuing education for physicians, pharmacists, psychologists and other professional groups from the health care sector, which is characterized by high user benefits. The business management topics developed in an ideal time concept during the weekend can usually be put into practice by the participants in the following week.
The Executive MBA in Medical Management is open to students with a medical, pharmaceutical or psychological degree. Furthermore, participants with an academic degree (university degree) are admitted, such as lawyers, chemists, physicists et al. Professional experience in a healthcare institution is required.