Dipl. Digital Marketing Manager/in

At the end of the seminar, they should be familiar with the basic mechanisms in e-business and the functioning of e-marketing with its various facets, be able to apply what they have learned to practical cases and use it in their everyday working lives.

In addition to getting to know the theoretical basics, we always take time for practical transfers, exercises and individual questions from the students. And if a question should ever remain unanswered in class, the seminar leader will gladly take the time outside of class to clarify questions.

You will learn the basics of digitalization and e-business. You should know how to properly design a website and what to look for. You don't have to build a website from scratch, but you do need to know what the requirements are for a contemporary website.

On the one hand, you know the planning basics of digital marketing campaigns. On the other hand, as a certified digital marketing manager, you can apply the various disciplines of digital marketing according to the situation. In addition, you can optimize the website so that it is found on Google. In this way, you will stand out from your competitors and be successful in the long term. As an accompanying measure to search engine optimization, you can plan and set up Google Adwords campaigns and measure their success.

In your further education to become a certified Digital Marketing Manager, you will learn to design successful newsletters and thus another exciting marketing tool, if used correctly. Of course, you will also learn how to correctly assess and use social media. For this purpose, we will work again and again with current practical examples. Finally, you will also learn the legal basics of digital marketing, so that you know in which area you are allowed to operate.

This training course is carried out in virtual learning. In this way, you receive highly efficient and location-independent instruction.