Marketing Manager with Federal Diploma

The management course for prospective marketing managers with a master's degree.

The content of the course for marketing managers is based on the respective guidelines of the associations. The guidelines determine the subjects and their content in our lessons. In around 400 lessons for the marketing manager training, you will be taught the following entrepreneurial areas:

a) Basic subjects (fields of action "HF" for VL and ML):

• HF 1: Performing management tasks
• HF 2: Analyze market, environment and trends
• HF 3: Designing market performance
• HF 4: Realize market development

b) Specialization subjects for marketing managers:

• HF 5: Develop strategies and concepts
• HF 6: Manage demand generation
• HF 7: Ensure implementation

For the internal written and oral examination as well as the management game, another 25 lessons are added.

Depending on requirements, intensive blocks are also offered to deepen the individual subjects. These are also included in the course fee.