Marketing Specialist with Federal Diploma

If you work in marketing, product management, advertising, communication or sales, this versatile course offers you marketing basics as well as deepening your knowledge in marketing communication, online marketing and public relations, among others. You will learn how to plan suitable marketing measures and implement them together with experts from the fields of text/concept or design. You will complete the training with the Swiss Federal Certificate of Proficiency (EFA).

Advantages and prospects

Marketing specialists are in greater demand today than ever before. They are able to solve complex tasks and apply their broad know-how. Marketing specialists plan marketing measures and implement them successfully, whereby they also commission and manage external specialists in the areas of market research, concept, text, design, etc.. Furthermore, they recognize and understand the conditions in the macro and micro economy, economic developments and legal structures. Marketing specialists interpret their findings logically for their professional work.