PR Specialist

During the training course, you will learn the operative PR craft from the development of a communication concept to the quality control of communication materials. This will enable you to use your wealth of ideas, creativity, organizational talent and linguistic aptitude professionally for companies or agencies. During the 12-month continuing education program, you will also be prepared for the federal examinations.

As a PR generalist, you hold the reins in the planning and implementation of PR measures. In this course you will learn the operational PR craft. From the development of a communication concept to the quality control of communication materials - Public Relations gives you the chance to prove your inventiveness, creativity, organizational skills and linguistic talent on a daily basis. Our lecturers teach you in a targeted manner, early on you safely to the federal exams and give you security for the growing needs and requirements in everyday practice.

As a PR specialist, you will be one of the most qualified specialists in institutional communication and can work in the communication department of a company, an institution or a PR agency. You understand institutional communication as a sub-area of integrated communication.
You are involved in the development of overall communication concepts and at the same time are able to independently develop sub-concepts as well as plan and implement communication tools and measures. To this end, you have up-to-date technological and conceptual knowledge and understanding as well as a high level of linguistic competence.
You ensure technically and commercially flawless order processing with suppliers and specialists and prepare cost, deadline and quality controls in connection with the planning and production of communication media and measures.