Certificate of Advanced Studies in Service Design & Innovation

New times call for new innovative approaches! The dynamic changes of the digital transformation have been felt even more since the crisis and bring new challenges. Make yourself and your team fit for the future and learn how to carry out the transformation into a new world elegantly, sustainably and successfully with Service Design and Innovation Management.

With our newly revised CAS Service Design & Innovation, which is unique in Switzerland, you will be at the forefront and pave the way to a new customer and working world. You will learn how to drive user focus, agility and innovation in your organization and develop a modern mindset and understanding that every product is anchored in a complex service ecosystem.

This CAS starts completely digital this year and is anything but impersonal: In weekly coaching sessions, we address your individual and company-specific needs precisely, cover cases relevant to them, and enable you to design your continuing education flexibly and location-independently with the help of e-teaching and e-learning units. Start now with us!

The CAS Service Design & Innovation can be taken individually or as part of the MAS Marketing Management and MAS Product Management.

Target audience

The CAS is aimed at:

• Managers, experts from trade, industry and service companies who want to acquire knowledge, ways of thinking and skills in order to systematically record, design and sustainably improve customer experiences.
• Specialists and managers who are involved in the introduction and implementation of innovations.
• Employees who aspire to a career as a specialist and/or manager
• People who have an interface function and would like to deepen their knowledge in relation to current developments in the field of service design and seek an exchange of experience

Goals

Sustainable service design and successful innovation management are based on a thorough understanding of the users' needs and goals and the organization's readiness to innovate.

Graduates of this continuing education course will:

• take a service-centric view and know that every economic activity is a service
• know the most important ways of thinking and proceeding for customer-centered development, design and improvement of products and services
• can independently work on a problem from practice using the problem-solving approach of design thinking
• can systematically identify, structure, evaluate and further develop innovation approaches
• know how to drive innovation and cultural change in an organization