Master of Advanced Studies ZFH in Product Management
Provider: Zurich University of Applied Sciences
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Description
The MAS Product Management is oriented towards the life cycle of a product or service and covers all phases from potential analysis and development to launch and lifecycle management.
Participants acquire both the technical fundamentals and the necessary management skills to make well-founded decisions in analysis, development and marketing with the aim of creating an attractive service portfolio and establishing it sustainably on the market.
Requirements
- Graduates of universities of applied sciences or universities with at least three years of professional experience in marketing or related fields are admitted.
- Professionals without a university degree can be admitted provided they have at least six years of the above-mentioned professional experience and corresponding further education certificates (higher technical college or higher technical examination with federal certificate/diploma).
- The final admission decision is made by the study management after an admission interview.
Professions
User Experience Designer
Service Designer
Sales Manager
Project Manager
Product Owner
Product Marketing Manager
Product Manager
Product Development Specialist
Product Development Manager
Portfolio Manager
Market researcher
Marketing Manager
Market Analyst
Insulation Manager
Innovation Manager
Data Analyst
Business Development Manager
Business Analyst
Brand Manager
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