Marketing specialist with federal certificate of proficiency

Highly efficient - in only 9 months to the federal qualification.

If you would like to specialize in the field of marketing, this extremely compact modular course will provide you with the necessary specialist knowledge for your professional practice as a marketing specialist. You will learn how to design and implement professional marketing measures. You will be able to set appropriate goals, coordinate and use the corresponding marketing instruments (including sales, communication and distribution). You will also know how to work effectively and efficiently with other external specialists (copywriters, graphic designers, market researchers). Four days of your professional training will also be dedicated to digital marketing. The training optimally prepares you for the federal professional examination. Basic economic and commercial knowledge is recommended for the course.

The content is based on the following eight fields of activity (total 262 lessons):

• Digital marketing incl. social media (32 lessons)
• Marketing (32 lessons)
• Integrated communication / marketing communication (32 lessons)
• Market research / statistics (24 lessons)
• Sales and Distribution (16 lessons)
• Customer Relationship Management (8 lessons)
• Interdisciplinary Work and Networking, Team Leadership and Project Management, Self-Management (8 lessons)
• Law (8 lessons)
• Process and Quality Management (4 lessons)
• Presentation Technique (8 lessons)
• Direct mailing and marketing correspondence (8 lessons)
• Accounting (16 lessons)
• Exam preparation, incl. mock exams / presentations (66 lessons)

In addition, you are required to spend at least 1-2 days per module on self-study, which you can arrange yourself.