Certificate of Advanced Studies Cultural Management Audience

Life today is digital and becoming more and more digital. This digital transformation is not leaving the cultural sector unscathed. Cultural communication and marketing must face new challenges: Contemporary concepts are dialogic, participative and networked. The CAS teaches the basics and strategies for developing a communication and marketing concept for a cultural project or a cultural institution and for taking appropriate measures. As a second focus, the CAS examines the question of how access to art and culture can be opened up to broad circles and how cultural mediation and cultural participation can become an effective part of social development. In addition, approaches such as audience development (the strategic acquisition of new audiences), community building, outreach formats, and "art in public space" offer food for thought for alternative approaches to reshaping audience relations. Study content Close