Marketing Specialist with Federal Diploma

Based on the examination reform, the course has been completely revised by proven professionals. You benefit from top lecturers with a great deal of practical experience and know-how in the field of examinations. The latest e-learning tools support you in class and when learning at home or on the road.

The course is now divided into four levels. In the first level, you will receive an overview of all instruments and methods in marketing and sales. This will give you an optimal introduction to the second level, the common basic part. In the third level, you can choose either the specialization "Marketing" or the specialization "Sales" and specifically deepen your knowledge. In the final stage, you will receive highly professional preparation for the written and oral examinations.

In addition to exam preparation in class, there is a 4-day intensive exam training course led by leading lecturers.Target groups

Target group

You work in marketing, sales, direct marketing, online marketing, public relations or advertising/integrated communications and are looking to make a career move.

You are confronted with marketing tasks in your professional life and would like to acquire a systematic know-how in this field in general and in marketing planning in particular.

Job description

Marketing encompasses all the activities that a company uses to cultivate the market. This includes, among other things, various planning and measures such as market research, product research, product planning and design, pricing policy, advertising, sales planning, distribution, sales promotion, customer service, etc.