Combine management and leadership skills with technical expertise for your next career step! This attractive postgraduate program with integrated CAS "Strategic Communication Management" at the HWZ creates a bridge between profound practical knowledge and academic thinking for the first time.
In this postgraduate program, you will develop, expand and network your leadership and management skills comprehensively and gain a strategic perspective in your field.
In the first two modules, you will learn to make leadership decisions methodically, to present them, to document them systematically and to implement them. You will deal with current management and leadership topics in a practical and case-oriented manner. You will be enabled to
- to take on complex technical and personnel management tasks at the strategic and operational level;
- to independently manage a small or medium-sized company or a department in a large company;
- to apply the conceptual and scientific way of thinking and working to your practice and thus gain access to further academic training if required.
In the advanced module "Strategic Communications Management" you will learn about the functions, relationship fields and sub-fields of corporate communications. You will be able to conceptually approach the methodology of strategic corporate communications and concrete problems. You will recognize the specific communication needs of internal and external dialog and stakeholder groups. You will acquire consulting and leadership skills to successfully design communication processes and represent messages. You will be able to plan and use the usual internal and external communication instruments in a meaningful way and work successfully with external specialist partners.
The course is based on a modern educational concept in which you are systematically and individually accompanied in your personal learning process.
Target groups
The course is designed for specialists and managers from all professional groups and sectors who wish to assume strategic and operational management responsibility. Specialized professionals such as holders of a federal certificate of proficiency broaden their knowledge base through this NDS HF to a comprehensive and networked management perspective. At the same time, they reach expert level through the specialization in their field.
Job description
As entrepreneurial and networked practitioners with sound knowledge, graduates of the NDS HF take on complex management tasks. They manage a department in a large company or an SME. They are in demand on the job market because they combine generalist management skills with expertise in a specialist area and are able to make well-founded and prudent decisions at both the operational and strategic levels and implement them successfully.
