NEW: ADDITIONAL PROGRAM HF PRO
In cooperation with the HWZ University of Applied Sciences (Hochschule für Wirtschaft Zürich), you can NEWLY complete a Bachelor of Science in Business Administration FH at the HWZ within only 4 academic years with the additional program HFPro - in addition to the degree as dipl. marketing manager HF. Learn more about this exciting opportunity.
MAXFLEX
"MaxFlex" uses new didactic approaches and offers students more flexibility with regard to the form of instruction and the pursuit of individual learning goals. With "MaxFlex", the SIB offers various elective options, always with the focus on ensuring learning success in the best possible way.
With the study program to become a "dipl. Marketingmanager HF" you will strive for the following goals:
- Work in a marketing, sales or communications job.
- Take on responsibility and management tasks in marketing departments of SMEs or large companies in operational marketing.
- Determine your own personal competence focus for your own marketing and sales future during your studies with the SIB Specials.
Regular course of studies (3 years)
With a federal certificate of proficiency or a Matura and at least two years of professional experience in a marketing-related field of work, you are admitted.
Shortened course of studies (2 years)
If you have a federal certificate as a marketing or sales specialist, the course can be completed in just two years.
The SIB - the HFMK pioneer
The SIB was the first higher technical college in Switzerland to design and implement the "dipl. marketing manager HF" course of study and to obtain federal recognition.
The diploma expands professional opportunities and the degree at the level of Höhere Fachschule (HF) enjoys a high reputation and thus a great value in business and administration. The degree program "dipl. Marketingmanager/in HF" is the highest generalist training for practical marketers according to the Swiss Federal Vocational Training Act.
Job description dipl. marketing manager HF
You are not only a marketing specialist, but also a generalist with broad, networked, action-oriented technical, methodological and leadership skills. You will assume responsibility for specialist or management tasks in SMEs or hold responsible, operational positions in marketing or sales in large companies.
Their analytical and conceptual skills enable them to master challenging practical situations from a business process perspective. They communicate and negotiate skillfully with internal and external stakeholders. "Dipl. Marketingmanager/innen HF" lead projects and employees to achieve the company and marketing goals.
Positioning in the educational landscape
"Dipl. Marketingmanager/innen HF" stand out from the dipl. marketing and sales specialists with a federal certificate of proficiency due to their business management breadth and leadership competence. Since they are not prepared for an external examination, there is no pure examination training, which provides more room for practical and application orientation in the classroom.
Compared to theory- or science-oriented university courses, the "dipl. Marketingmanager/in HF" course is strongly oriented towards the job market, action and implementation.
National recognition
In Switzerland, the colleges of higher education enjoy a high degree of recognition and are respected in business and administration. This recognition is based on the framework curriculum, which was developed as a result of a needs analysis in the labor market.
The title acquired at the SIB is federally protected and recognized by the Vocational Training Act. The SIB is the first higher technical school to have obtained this title protection after the demanding recognition procedure.
International recognition
Swiss Marketing is to thank for the fact that "dipl. Marketingmanager/innen HF" has been included in the international system of the European Marketing Certification and Qualification (EMCQ). After a thorough examination, it has classified the "dipl. Marketingmanager/innen HF" course at the level of European bachelor studies.
After graduation, you can obtain an additional diploma via the Swiss Marketing Community (SMC) and the European Marketing Confederation (EMC) without further examination, which guarantees international recognition.
Practical transfer already during studies
At SIB, practical relevance means the teaching of relevant skills and abilities and the concrete transfer into the students' everyday professional life. Already during your studies you will answer current questions and solve problems from your company.
Door opener for follow-up options
Thanks to the integral integration in the Swiss education system, graduates of the SIB have access to extremely attractive training and further education options. Thanks to the recognized HF degree, many follow-up options are available to you.
