Executive Master of Business Administration FHGR in New Business Development

Driving innovation and developing new business areas are top priorities when it comes to opening up new growth options for companies. In the dynamic environment, successful companies are increasingly relying on agile innovation methods and new, disruptive business models. They are also seeking contact with the start-up scene in order to exploit the potential of promising start-ups through strategic partnerships.

In this EMBA you will deal with innovative forecasting methods to systematically identify innovation fields for your company. You will develop relevant product or service innovations using agile, benefit-oriented innovation methods. You develop new, disruptive business models to exploit new growth opportunities in the changed environment. You will gain insights into the Swiss start-up scene, corporate venture programs and financing models for new business projects. This will enable you to generate decisive impulses for growth options for your company. In addition, you will deal with the opportunities and challenges of globalization, digitalization and sustainability for successful growth strategies. Thus, you have the current strategic methods and the practice-oriented knowledge to define and implement a targeted, sustainable national or international business development strategy for your organization.