Certificate of Advanced Studies E-Commerce Management

You will acquire in-depth e-commerce knowledge on the management of online stores. You will learn critical success factors of online stores and suitable strategies, concepts, tools and measures to exploit their potential. You will know how to measure and increase traffic and conversions. The part-time e-commerce continuing education course covers the relevant topics from e-commerce management: from addressing the customer on the web to product presentation, the ordering process, logistics, analysis and customer service. The module teaches the fundamentals, methods, case studies and analyses for developing and applying strategies and business models in e-commerce. The module explains practical know-how, tools, models, and research findings for increasing the conversion rate (target achievement) of online stores. The module teaches important online marketing tools as well as the possibilities of search engine optimization and paid search advertising. The module provides fundamentals, examples and insights from practice on web and mobile usability and user experience (UX) for online stores. The module teaches central methods and key figures for the successful analysis and control of online stores as well as important analytics basics. The module teaches the basics of customer relationship management and important content on customer services and customer development. Close