Master of Advanced Studies Digital Marketing and Communication Management

Strategically developing and managing digital media and channels in companies is a complex core task for companies today. The digital transformation is not only changing corporate communications and marketing, but also the demands on management and the design of processes and systems. In order to be able to act successfully as a manager, in-depth knowledge of the central digital disciplines is required. The potential arising from digital technologies, media and paradigms must be linked to the "old world" and integrated into the overall mix. Digital activities must be specifically aligned with the interests of the company and continuously optimized with the inclusion of data and automated where it makes sense. The change in communication and marketing must be actively managed and driven forward. For your work, you need know-how, competencies and tools for professional and successful management of digital customer relationships, whether through new sales models, the use of online marketing tools, cross-media campaign management or user experience initiatives. The MAS program enables competence building across different application fields and from different areas of leadership, ranging from digital storytelling to in-depth e-commerce knowledge. Close