Content Marketing and Storytelling - Certificate course

In order to present exciting and relevant content or solutions to problems, you need not only creative ideas but also a good content strategy. Content marketing offers companies many opportunities to attract a lot of attention even with smaller marketing budgets.

Goals

Participants learn the relevant aspects of content marketing as well as how to plan and create content and stories with added value and use them in a targeted manner on the right channels.
This includes the definition of the cornerstones of a content marketing strategy, the professional organization and implementation of the necessary measures as well as the proof of success of content marketing through key figures.
Best practices, content marketing concepts for different industries (B2C, B2B, administration and media), round off the course.

Content

Content marketing and digitalization

• Professional content marketing
• Digitization of content

Content marketing and relevant stories

• Relevance of content
• Texts and personalization
• Story development, dramaturgy and staging
• Visual storytelling
• Data visualization
• Tools: Newsletters, social media, films, virtual reality, etc.

Content Marketing Management

• Strategy, concepts, planning
• Organization: In- and Outsourcing
• content curation
• Budget