MarKom certificate

Become a Marketing & Communication Assistant and prepare for the MarKom certificate exam. You will acquire the necessary basic knowledge for all your future training at SAWI.

The MarKom+ course serves as a basic training for a professional career in marketing, digital marketing, sales, communication and PR. Students learn all the necessary knowledge and skills to develop professionally in these areas.
Thanks to a comprehensive and diverse curriculum, students get the opportunity to better understand the different areas and thus make the best choice for their further educational career.

MarKom+ thus serves as an essential foundation for all courses offered at SAWI. In particular, the Digital Marketing Manager certificate course is ideal as a follow-up solution, as it teaches the digital marketing skills that are sought after on the job market. A discount of 650.- is granted if this course is booked after the MarKom course.

Objectives

• Mastery of the basic knowledge as a prerequisite for a federal certificate of proficiency
• Management and coordination of an integrated marketing, sales, communication or PR campaign.
• Basic knowledge for marketing beginners

Content

• Business administration (theory)
• Economics (theory)
• Law (theory)
• Marketing (theory and practice)
• Sales and distribution (theory and practice)
• Communication (theory and practice)
• Digital Marketing (theory and practice)
• PR (theory and practice)
• Solve and work on case studies