Social Media and Influencer Marketing - Certificate Course

It is impossible to imagine today's world without social media. Through blogs, social commerce and social networks such as YouTube, Instagram or TikTok, users and customers can be reached quickly and specifically. Become a social media professional to independently design and implement social media strategies and campaigns.

When dealing with platforms such as Facebook, Instagram, Twitter, TikTok, etc., as well as under the term "campaigns", we deal intensively with social media deployments in the context of corporate and marketing communications. This with the support of individual social media channels, based on a defined communication strategy, in B2B and B2C environments, as well as social media for NGOs.

Since consumers trust influencers more than any company or brand, this type of advertising is interesting for many marketing and communication specialists.
To understand this form of marketing, it is important to understand the role and position of influencers.

Objectives

Participants:

• Know and understand the uses and challenges of social media marketing.
• know how to plan, design and implement relevant social media activities
• know the most important platforms and players
• know the most important requirements for success
• can plan their own campaigns and create the corresponding briefing

Content

Social media marketing
- Function of social media
- Social media organization
- Relevant target groups/user groups
- Types of social media content, content marketing
- Blogging and influencers

Social media channels
Deepening and concretization:
Instagram, Facebook, YouTube,
Twitter, Snapchat, LinkedIn etc.

Basic Concepts and Applications
- Marketing
- Content, Storytelling & Content Curation
- Campaigns
- PR and Shitstorm
- Reputation Management
- Influencer Marketing

Social Media Management
- Strategy, Concepts, Project Management and Budget
- Analysis and Reporting
- Law in Social Media