Digital Marketing Management - Certificate Course
Provider: SAWI Academy for Marketing and Communication AG
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Description
Digital marketing management is one of the supreme disciplines in marketing today. But what are the prerequisites for successful digital marketing? And how are campaigns actually implemented?
Goals
In this course, participants receive relevant knowledge and sound step-by-step instructions on all important aspects of digital marketing.
- 60 lessons of classroom training plus 10-15 lessons of independent preparation.
Participants:
- can professionally design and manage online and mobile projects and campaigns
- know all relevant aspects and possible applications of digital marketing
Content
Strategy and concepts Digital Marketing Management
- Online marketing strategies and concepts
- E-commerce and e-shops - organization and budget
- Data-based marketing - Google Analytics
- Touchpoint-compliant content marketing
Instruments and campaigns Digital marketing
- Search engine marketing (SEO, SEA)
- Personalization, CRM and voice as user interface
- Email, newsletter and marketing automation
- Social media (channels, communities)
- Display, Programmatic Advertising
- Video: Content, production and channels
- Virtual, augmented and mixed reality
- Law in online marketing
- Trends: e.g. artificial intelligence, blockchain, conversational marketing
Requirements
- SAWI basic digital marketing course or two years of relevant work experience.
Professions
Video Marketing Specialist
UX Designer
Social Media Manager
SEO Specialist
PPC Specialist
Online Campaign Manager
Marketing Automation Specialist
Email Marketing Manager
E-commerce manager
Digital Project Manager
Digital Marketing Manager
Digital marketer
Data Analyst
CRM Manager
Content Marketer
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