The best guarantee for your long-term professional success is a solid understanding of business, up-to-date knowledge in the field of business management and marketing communications, a high level of familiarity with digital media, and the certainty of being methodically and personally well equipped for your future career. This is exactly what our Bachelor's degree program in Business Communications offers you.
With a Bachelor's degree in Business Communications, you will open up many attractive career fields and areas of responsibility in large and small companies, in administration or in non-governmental organizations.
Description
Singular approaches are no longer sufficient in our globally networked business world. Therefore, in the Bachelor Business Communications we impart interdisciplinary knowledge from three closely interlinked subject areas:
- Business, Management, Context
- Communications & Marketing
- Leadership, self & methodological competence
At the heart of your education are seven key qualifications that will open up a wide range of attractive career opportunities for you:
- Understand business systems and consider their development
- Structuring and managing companies and organizations
- Dealing with information, knowledge and data
- Dealing with complexity and change
- Creating and implementing new things
- Self-organization and leadership
- Leading teams
Objectives and perspectives
The degree program prepares you for successful work in demanding specialist and/or management functions in the multifaceted field of business communications. At the HWZ, you invest in a sustainable and valuable education that will open many doors for you:
Our students and graduates successfully work and engage in exciting functions in corporate and marketing communications, sales, communications consulting, internal communications, event management, publishing and journalism, human resources management, administration or champion the causes of non-profit organizations.
Optimally and consistently designed for part-time students, the program allows you to work professionally throughout your studies (recommended maximum: 80%).
