Master of Advanced Studies ZFH in Customer Excellence

In the long run, those companies will be successful in competition which (better) understand the needs of the people and the wishes of the customers in order to create an outstanding customer experience based on this. This is where the MAS Customer Excellence comes in.

Description

In order to create outstanding services that stand out from other offerings, three areas of competence are central for a company and its employees:

• The company must better know and understand (potential) customers and their needs and expectations.
• The company must be able to analyze and interpret customer behavior.
• The company must design the service provision and the customer experience in such a way that it stands out positively from the competitive environment.