Digitization has increased the pressure on Swiss companies in recent years. Traditional business models are reaching their limits. Digital technologies, processes and media are increasingly "disrupting" today's business world. Anyone who wants to help shape future development steps in their own organization in digital business will receive an ideal knowledge foundation that is unique in Switzerland with the MAS Digital Business.
Description
Today, successful digital transformation is no longer just a topic for visionary entrepreneurs from Silicon Valley. Digital changes have an ever greater impact on the entire organization and demand leadership at multiple points throughout the company. But classic leadership concepts are obviously reaching their limits here.a paradigm shift is imminent: Digital leadership is now required - leadership that not only masters the old management 101, but is also able to abstract proven leadership concepts and recipes for success, align them with the new values and success models from the digital world, and then implement them successfully.With the MAS Digital Business degree from the HWZ, you will not only be up to the future challenges of the digital age, you will actively help shape the digital age.
Objectives and perspectives
You will recognize digital technology and innovation trends for your respective business areas in good time, be able to record them methodically and use the resulting opportunities for your company. After completing the MAS Digital Business you will be able to
- grasp changes and developments in the digital world;
- analyze your own product portfolio on the basis of your expanded know-how;
- develop innovative business models, launch new products or services, and adapt existing offerings;
- design digital processes in the best possible way;
- acquire social competencies for the necessary cultural change in the company;
- apply the skills and methods you have learned in a way that adds value.
After successful completion, you will be able to take on challenging specialist and management tasks.
Participant group
The participants are specialists with an overall understanding of all interrelationships in the digital world. This course is aimed at employees of companies from all areas and sectors who perform the following or similar functions, are active in one of the relevant business areas or want to take the step into these areas or functions:
- Strategy & Business Development
- New Market & Product Management
- Marketing/Communications Managers and Specialists
- Chief Information Officer
- Chief Technology Officer
- Project, Process and Change Management
- Web and e-business managers
- CRM managers
- Consulting firms
- Advertising, communications and PR agencies
These can either be specialist managers in staff or development departments, or line managers responsible for one of the areas mentioned. Most participants work at the middle management level.
