Certificate of Advanced Studies (CAS) in Corporate Communications

All signs point to integrated communication. The craft is changing accordingly. Digitization, ever new forms and formats of communication and the expectations of your customers, employees, superiors and other reference groups make your profession one of the most fascinating and challenging fields of activity. It is essential to combine strategic aspects and doer qualities with interdisciplinary approaches to thinking and acting and to transfer them into cross-media appropriate communication solutions. The CAS Corporate Communications certificate course gives you the tools to do just that.

Description

You will learn to support your organization's ability to engage in dialogue and integration and thus contribute to its value creation. Whether in the private sector, public administration, politics or in associations or non-profit organizations: In the end, communication is always and everywhere about developing the right mix of measures for internal and external stakeholders or anchoring the desired perception with the relevant target groups using contemporary methods and instruments. The CAS Corporate Communications provides you with an overview. You will be able to identify communication opportunities and risks and draw the right conclusions for sustainable and effective communication.