Certificate of Advanced Studies (CAS) Marketing Strategy & Business Creation

In this CAS Marketing Strategy & Business Creation you will develop the basics for a business plan as well as an agile marketing concept for a new offering or business idea. You will learn how to

• develop a simple business model (business plan) from an idea;
• analyze the market correctly and position yourself in it;
• develop a clever marketing strategy
• Create, distribute and evaluate content.

You will learn the classic communication, online marketing (incl. e-commerce) and social media tools and formats. You will know for which target group, goals and budgets, which formats and channels are the right ones and how to develop and manage them independently. You will also be able to systematically monitor brand success and develop effective measures in the event of target deviations. You will be taught the most important legal and business fundamentals. The CAS is rounded off with various best practice cases and inspirations for rapid market success (growth hacks).