Diploma of Advanced Studies ZFH in Corporate Writing

The DAS in Corporate Writing diploma program provides all the skills needed to plan and create texts for corporate communication and marketing. For print and online.

Description

The program focuses on writing and copywriting for corporations and the media. You will learn the language used in corporate communication, write any type of text for public relations and corporate magazines, and copy creative advertisements and websites for marketing. You will improve your text comprehension and analysis skills and discover text design as a stylistic means of professional communication. As a copywriter, you will pay attention to creative storytelling and pursue specific communication strategies in your texts.