Master of Advanced Studies ZFH in Corporate Writing and Publishing

The quality of communication in marketing and public relations has a decisive influence on the success of a company. The course teaches all the strategic and practical skills needed to reach customers via print, multimedia or the web and to bind them efficiently to the company.

The MAS Corporate Writing & Publishing and the two DAS are conducted in cooperation with our partner Schweizerische Text Akademie.

Description

Designing corporate media and implementing content in words, moving images or on the web - this is the core of the MAS in Corporate Writing and Publishing. The course meets the need of many companies and institutions to address and win over their customers with professionally designed media content as part of contemporary content marketing.