Content marketing and storytelling: Basic Course

In order to present exciting and relevant content or solutions to problems, you need not only creative ideas but also a good content strategy. Content marketing offers companies many opportunities to attract great attention even with smaller marketing budgets.

Goals

Participants will learn the most important basics and aspects of content marketing.

This includes the definition of the cornerstones of a content marketing strategy and the implementation of the necessary measures as well as the proof of success of content marketing through key figures.

Content

Content marketing and digitalization

• What is "content marketing":
• What content for whom and how

Content marketing and relevant stories

• Relevance of content
• Developing stories, dramaturgy and staging
• Tools: Newsletters, social media, films, virtual reality, etc.

Content marketing: management

• Strategy, concepts, planning
• Organization: In- and outsourcing