Digital Marketing: Marketing Basics

Digitalization has fundamentally changed the way organizations communicate and market. Social, mobile and data-driven processes and decisions present communicators with new challenges.

The key fundamentals of modern marketing.

Marketing managers in all industries are grappling with both opportunities and problems of digital transformation, wrestling with issues such as:

• What goals can we achieve through digital marketing
• How can we integrate new digital projects into existing marketing programs?
• How can we develop an appropriate branding strategy in the age of social collaboration?
• What types of content should we develop for different platforms and how do we coordinate these activities?