Social Media and Influencer Marketing - Basic Course

In this online course, you will learn about the most important social media platforms and what to look out for in campaigns, organic posts, influencer marketing, and success monitoring.

Goals

Participants understand the mechanisms and best practices of social media and learn how it can be used successfully by companies. The practice-oriented course offers students the opportunity to exchange ideas with the lecturers live via Zoom and to actively participate in the acquisition of new knowledge from home.

Content

The practice-oriented course covers the following topics:

• Introduction Social Media Platforms
• Customer Journey
• Strategy and campaign planning
• Posts vs. campaigns
• Advertising on social media (strategy and application of individual tools)
• Reporting and Analytics
• Influencer marketing: strategy and practical tips
• Implementation in practice (campaign set-up, company-specific best practices)