They know, understand and apply concepts and processes of strategic corporate management against the background of communicative opportunities and risks. This enables them to act as competent and valuable consultants in the areas of communication, live communication, marketing and brand management for the company management (board of directors, management board, division managements), project partners and customers.
Structure and content
You will expand your competencies in the strategic, personnel, financial, organizational and ethical management of organizations and their divisions. You will meet internal and external decision-makers at eye level and as an adequate interlocutor for entrepreneurial works and activities. You will acquire the skills to competently assume responsibility for communication from a leadership perspective and to place all other aspects of communication in relation to this overarching framework. You will understand the business model of your organization or partner company and be able to tailor your communication efforts to support the core business.
The CAS Corporate Management will provide you with knowledge in the following areas:
- Leadership
- Strategic Management
- Digital Marketing
- Financial Management
- HR Management
- Organizational Management
- Behavioral Economics
- Customer Experience Management
- Community Management
- Corporate Governance
- Reputation Management
- Digital Risk Management
- Social Media Strategy
- Ethical Management
- Innovation Management
- Corporate Social Responsibility
Interdisciplinary implementation
All contents are taught according to the latest learning methods and in networked application and are dealt with jointly. Lectures, case studies and specialist debates - also in the context of excursions and guest lectures - characterize the classroom teaching. In self-study, group work and accompanied learning, the acquired specialist knowledge is reflected upon and applied. The different ways of thinking and professional worlds of the participants are an important enrichment for the overall learning experience. The high level of practical relevance and the highly qualified continuing education enable you to optimally combine work and study and to directly apply what you have learned in your own company.
